On June 2nd, 2016, exactly 1 month before my wedding I gave my first ever TEDx talk. The event was TEDx Winnipeg 2016 and it was awesome. When I was selected to speak I thought to myself “shit”, I am not always the best public speaker. If there are people I know in attendance, the quality drops and I lose my cool. I decided to take this opportunity to give overcoming my fear another shot. I called me talk Reforging Reality.
My topic was “where did virtual reality come from and how is it affecting our local industries”. At Bit Space Development we have a focus on building interactive virtual reality applications for education, training, and fun. We are working on plenty of client-related projects that bring their ideas to life in VR in one way or another. We also have some awesome projects we are building ourselves.
VR has been around for a long time, but it is only recently that it has become something worth having at home. I am a firm believer in the fact that VR is just the lazy man’s AR (augmented reality). You are seeing the potential of AR with Pokemon Go right now. AR is a lot trickier, you need to track multiple objects in 3D space, you need to track the user, you need to make sure drifting doesn’t occur. In VR you can just immerse the person, you don’t need to worry as much about the real world.
A lot of my focus on virtual reality is how you can use it today. Obviously awesome stuff is coming. The technology is going to advance and grow and we’re going to have our minds blown away by AR and VR over the next few years. But when a client comes to us and says “What can I do with VR” we always end up taking them back to two ways:
It isn’t that hard to imagine what you’re going to do with the technology. It is difficult to understand the limitations and the advantages of the technology.
One of the most important things to do when training somebody, no matter what they are being trained on is to engage them. In VR you lose distractions like the real world but you also are not able to watch what they are actually interacting with. That being said, putting somebody into a potentially dangerous environment but in VR is a lot better than the potential of death or injury in the real world.
In Reforging Reality you are invited to think about the story you would show somebody if you could put them in your eyes. This is the opportunity to do just that. Marketing people directly from your point of view, or raising awareness through a powerful perspective is the goal here. It means a lot more to people when they can experience something, whether it is virtually or not.
Whether you are thinking about a VR project now or just learning about the technology, you should be watching where we are going. Virtual reality is the lazy man’s augmented reality, it is easer to engineer and create. AR is going to be where we head in the future and as the technology shrinks you will see this become more and more common. Check out the success of pokemon go to see the potential here. If you’re thinking about virtual reality we want to hear from you.