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In the last two years, we have seen a booming era of Virtual Reality and Augmented Reality widely applied in various industries. More and more companies are adding “AR as a Feature” to enhance shopping experience for customers.
This year, Kohler Canada dipped its toes into Augmented Reality with “Kohler View”, enabling iPhone users place virtual furniture items in their own home space with the AR app, adding a little more depth to the consumers’ online shopping experience than before.
This project was a joint effort between two Winnipeg-based companies: Bit Space Development Ltd., an interactive digital media studio, and ZenFri Inc., an innovative creative arts studio.
Currently, the app has 7 bathroom items for a try. What’s interesting is users can see some product animations to better understand the product itself. For instance, in the Sunstruck® freestanding air bath, users can see airjets pushing air through the water. This bath delivers a one-of-a-kind hydromassage experience, while the heated surface warms your back, shoulders, and neck, or the Numi® toilet combines unmatched design and technology to bring you the finest in personal comfort and cleansing by letting you fine-tune every option to your exact preferences, from ambient colored lighting to wireless Bluetooth®* music sync capability to the heated seat and foot warmer. From its striking form to its exceptional water efficiency, the Numi® toilet marks a new standard of excellence in the bathroom.
Kohler’s augmented reality app is made easy to use and fast. Simply open the app and select “enable camera”. Then scan your room space to define the area. Once finished, the list of bathroom items will appear. Select any of the Sunstruck®, Numi®, Sensate®, Verdera®, Prolific®, Corbelle® and Reveal® to position in your defined space.
Using touch gestures, users can move it around or rotate it until they find the perfect spot. Once an item has been placed in the area, users can select a few different animations that typically demonstrate how the item operates.
The current mainly features some Kohler’s signature bathroom items, and it does not have the purchase feature embedded. Users still have to go on the site or visit the store to place an order.
If you’re an Apple fan, Kohler View is for you. By running iOS 11 or up, you can download the app from the App store, and check it out. Currently, you’ll also need iPhone 6S or newer, and mostly all the new iPad versions. More details can be found in the App store.
