What is 360-degree video?
By Kevin Carbotte
The Latest Trends
The big breakthrough came in March 2015, when a YouTube 360-degree video platform was launched. With Facebook 360-degree video facilities appearing later that year, the potential of the system for advertising became clear. You can now use video production services like ours to create your own 360-degree video Facebook or YouTube experience, which studies show viewers will watch for 44% longer than traditional web video. If you put it on your website, you could increase click to purchase rates by as much as 14 times.
Potential Uses For Marketing
Live Event Filming:
If you’re holding a corporate or public event, why not give those who couldn’t be there a chance to watch it virtually – live or otherwise. Take festivals for example, filming this live event not only gives you some quality content to attract your audience with; but also an opportunity to re-purpose this footage into promotional material to endorse future events. Show your audience what you offer in an extraordinary way.
Interactive Video Tours:
Whether you’ve opened up a new store or you want to draw attention to yourself at trade shows, 360 degree video is a great way to show people where you are and what you have to offer.